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Les Mills International appoints Victor and Lynne Brick as first regional distributor in the United States (February 2006)
Les Mills International (LMI) has appointed Victor and Lynne Brick, owners of Brick Bodies and Lynne Brick Health Clubs, and Erin Kelly, also of Brick Bodies/Lynne Brick's, to be the Mid-Atlantic distributor for Les Mills choreographed group exercise programs.
The Bricks and Miller will market LMI choreographed group exercise programs to health clubs and fitness centers, both for-profit and non-profit, in Pennsylvania, New Jersey, Delaware, Maryland, Washington, D.C., Virginia and West Virginia.
New Zealand-based LMI is the largest distributor of choreographed group exercise classes in the world with over 10,000 licensed clubs in 55 countries. Programs include BODYPUMP, BODYSTEP, BODYFLOW, BODYATTACK, BODYCOMBAT and the newly released RPM biking program and BODYJAM dance-based program.
Victor and Lynne Brick own Brick Bodies/Lynne Brick's health clubs, a Baltimore-based chain of coed and women-only clubs. Lynne is an internationally recognized group exercise instructor and trainer who has been featured in over a dozen exercise videos.
Phillip Mills, the founder of LMI, notes "Regional distributors are being chosen for their high standing and record in the industry, their expertise and commitment to group fitness, and their proven record of providing outstanding customer service."
Lynne Brick notes "We are honored to be named as the regional distributor for the Mid-Atlantic Region and are committed to bringing the high level of service and performance to other clubs that we have received from LMI ourselves."
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